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Clif Bar & Company

Clif Bar & Company

Clif® Bar & Company, founded in 1992 and originally named Kali’s SportNaturals, is an American company that makes organic foods and drinks marketed to active people.  Created by Gary Erickson and named after his father, the Clif® Bar came to reality after 2 years in his mom’s kitchen trying to make a better energy bar.  Over the years Clif® Bar has grown greatly expanding to add the Luna® Bar specifically marketed towards women, as well as, Clif® Kid, with all products using organic ingredients.

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